We are a hands-on brain trust of user-centric and design-driven innovators and problem solvers.

We use Lean Startup approaches and conduct systematic research to help aspiring entrepreneurs and motivated intrapreneurs
achieve continuous learning, innovation and lasting success.
WE CONCEIVE, THEREFORE IT IS.TM
 WHAT WE ADVOCATE
We are champions of Lean Thinking and the Lean Startup method and movement!
CONTACT US
We are advocates of using rigorous scientific methods to help accelerate the process of building viable products for customers, translating strategic vision into key assumptions, and subjecting business hypotheses to early and iterative empirical experimentation to gauge customer behavior and business growth potential.
Our Motto
 
W.E. Innovate Solutions' motto is "We conceive, therefore it is." This proclamation is derived from the famous French scientist, mathmetician and 'Father of Modern Philosophy", Rene Descartes, who coined the phrase "I think, therefore I am", which simply means if I have thoughts, then I must exist. If it were only that simple in terms of translating your business dreams into real products that truly reflect the desires of customers and motives of businesses.
 
It's ironic that we base our motto on someone who mostly favored the use of reason over the use of one's senses (e.g. perception) as the primary tool for developing knowledge.
 
Nevertheless, Descartes was one who was surely aware that experimentation was necessary in order to validate theories. And for this pragmatic admission along with the contribution of today's Lean Startup method, we give credence to the notion that empirical evidence gained through experimentation and observation is a necessary precept for validating one's overall vision and strategic assumptions.
The Journey
 
Way beyond yesteryear, back in the glory days of the dotcom era, many of our fellow product development practioners and theoreticians espoused traditional methods of finding and fulfilling customer needs. With all of their insightful market research, detailed business requirements, well-thought-out use cases, intricate designs, elaborate process flows, fancy product roadmaps, and on time, under budget projects in hand, they sometimes built some amazingly fully-featured products that oftentimes in the end neither reasonated with customers nor stood for something quite meaningful.
 
My guess is that as product developers and business leaders we all learned a lot from our experiences back then and that our time could have been better spent had we only focused on those essential design elements and growth drivers that could be validated by real customer engagement and not through voice-of-whomever conjecture. Then came the proliferation of a host of other development methodologies that called into question traditional sequential methods, followed by more progressive models. And then Lean Startup arrived in the face of a recessionary business climate.
 
All that said, we embrace the Lean Startup approach to building new products and launching new companies because it helps aspiring innovators minimize the cycle time of learning what customers really want without expending an abundance of time and resources on wasteful activities.